Sarah Trounce

Writer and brand strategist, based in the UK

Since 2008 I've worked with
a diverse mix of individual
practitioners, design consultancies,
cultural institutions,
brands and businesses to
create recognition through
communication.

A committed
and imaginative
collaborator, my work
has been determined by an
unwavering interest in
language, place and
contemporary
culture.

I believe that
words can be a
source of inspiration
and connection, and
a practical tool to
define ambition
and purpose. I
bring this belief
to a wide variety of
projects – from writing and
editing, to strategy and business
development.

Skills and
experience

Writing, brand
strategy, positioning,
naming, tone of
voice, verbal identity,
editorial strategy,
research, interviews,
workshop facilitation,
proofreading and
editing.

  • Anna Gerber

    Copy refresh on Anna's lovely wordy website

  • Barbican

    Editor of My Modern House, a sourcebook for budding architects

  • Base

    Strategist and copywriter

  • Bloom

    Writing on Claire-Louise Bennett's Pond

  • British Library

    National campaign for Business & IP Centre

  • dn&co.

    Account director, November 2014 to August 2018

  • Garret Publications

    Proofreading and copy editing

  • Gestalten

    Feature writer for new publication on coastal homes around the world

  • If You Could Jobs

    Monthly guides for job hunters and the job curious

  • Isokon Plus

    Overseeing a brand refresh for a furniture company with a distinctly modernist heritage

  • It’s Nice That

    Writing: Art and architecture get exhibitions and galleries. Graphic design should too.

  • Jane Wentworth Associates

    Project manager, September 2012 to November 2014

  • Koto

    Freelance copywriter specialising in tone of voice guidelines

  • Lecture in Progress

    Writing: On why pursuing change is always a good idea

  • Lovers

    Collective Creative Power: freelance collaboration on positioning refresh

  • Mother Design

    Freelance copywriter

  • OK Do

    Editor, OK Talk printed publications

  • Place Press

    An essay on Milton Glaser’s beloved logo for NY

  • Port

    Feature on Piero Lissoni, artistic director of B&B Italia

  • St James’s London

    Managing brand communications and marketing for The Crown Estate

  • The Architecture Foundation

    Office manager, April 2010 to August 2012

  • The London Magazine

    Short story The Garden published in April May 2020 issue

  • The White Review

    Shortlisted for White Review Short Story Prize 2019

  • V&A

    Overseeing a campaign to celebrate a world class museum’s biggest transformation in 100 years

  • YCN

    Editorial assistant, project manager, September 2008 to April 2010

Get in touch

If you would like to discuss a
project, please get in touch.
[email protected]
+44 (0)7944 172 205
@sarahtrounce