Sarah Trounce

Writer, editor and creative strategist, based in the UK

Since 2008 I've worked with
a diverse mix of individual
practitioners, design consultancies,
cultural institutions,
brands and businesses to
create recognition through

A committed
and imaginative
collaborator, my work
has been determined by an
unwavering interest in
language, place and

I believe that
words can be a
source of inspiration
and connection, and
a practical tool to
define ambition
and purpose. I
bring this belief
to a wide variety of
projects – from writing and
editing, to strategy and business

Skills and

Writing, brand
strategy, positioning,
naming, tone of
voice, verbal identity,
editorial strategy,
research, interviews,
workshop facilitation,
proofreading and

  • Anna Gerber

    Copy refresh on Anna's lovely wordy website

  • Barbican

    Editor of My Modern House, a sourcebook for budding architects

  • Base

    Strategist and copywriter

  • Bloom

    Writing on Claire-Louise Bennett's Pond

  • British Library

    National campaign for Business & IP Centre

  • DNCO

    Account director, November 2014 to August 2018

  • Garret Publications

    Proofreading and copy editing

  • Gestalten

    Feature writer for new publication on coastal homes around the world

  • If You Could Jobs

    Monthly guides for job hunters and the job curious

  • Isokon Plus

    Overseeing a brand refresh for a furniture company with a distinctly modernist heritage

  • It’s Nice That

    Writing: Art and architecture get exhibitions and galleries. Graphic design should too.

  • Jane Wentworth Associates

    Project manager, September 2012 to November 2014

  • Koto

    Freelance copywriter specialising in tone of voice guidelines

  • Lecture in Progress

    Writing: On why pursuing change is always a good idea

  • Lovers

    Collective Creative Power: freelance collaboration on positioning refresh

  • Mother Design

    Freelance copywriter

  • OK Do

    Editor, OK Talk printed publications

  • Place Press

    An essay on Milton Glaser’s beloved logo for NY

  • PORT Magazine

    Contributing writer and proofreader

  • St James’s London

    Managing brand communications and marketing for The Crown Estate

  • The Architecture Foundation

    Office manager, April 2010 to August 2012

  • The London Magazine

    Short story The Garden published in April May 2020 issue

  • The White Review

    Shortlisted for White Review Short Story Prize 2019

  • V&A

    Overseeing a campaign to celebrate a world class museum’s biggest transformation in 100 years

  • YCN

    Editorial assistant, project manager, September 2008 to April 2010

Get in touch

If you would like to discuss a
project, please get in touch.
[email protected]
+44 (0)7944 172 205